An IMS-based TV solution provides common functions and service enablers for integrating communication and entertainment services, tailoring content and services to individual users and allowing them to interact with content.

Moreover, IMS-based TV is the only TV solution that gives operators a clear roadmap towards a truly converged TV service offering such as the Individual TV Experience. This will give users access to user-generated and premium content from any kind of device, whether it is a mobile phone, a TV set or a PC.

Operators looking for a future-proof IPTV solution need an infrastructure that can provide their subscribers with ubiquitous access and high-speed connectivity to realize the full benefits of personalization, interactivity and mobile-fixed convergence.

Full Service Broadband architecture with an IMS-based TV solution makes it possible to exceed the expectations of consumers and enable an “any service on any device” approach to TV.