Eric Cooney, CEO of TANDBERG Television, part of Ericsson Group.

Jeffrey Cole, Director, Center for the Digital Future at the USC Annenberg School for Communication.

Gabriel Brown, Senior Analyst, Heavy Reading

Today's television consumers expect to watch whatever they want, on the most convenient device, whenever they want it. The future of TV is the individual experience, whether in the home through IPTV or on the move with mobile TV, either on-demand, pushed or interactive via the three screens.

Independent experts from Heavy Reading and Dr Jeffrey Cole, director of the Center for the Digital Future at the USC Annenberg School for Communications will also share their own insights.

In this session, Eric Cooney, CEO of Tandberg Television, together with colleagues from Ericsson and Tandberg, will discuss trends they have identified through working with the world's leading broadcasters, operators and programmers to deliver new viewer experiences and advertising opportunities.

Saturday 13 September
TIME: 11:30 - 13:00 hrs
Location: Room A, admission is free