Three overriding characteristics describe the market, and telecoms trends allow for international opportunities. But don't take this vast market at face value: a closer look at China reveals many layers that must be considered while doing business here.
As China's economy grows, so does its influence on the rest of the world. Find out why Chinese consumers will push the market away from one-off buys and more towards service-based offerings. And with universities turning out hundreds of thousands of engineers, China has a double advantage: size and brain gain.
Guangdong Mobile Communications Company, owned by China Mobile, serves 43 million subscribers and keeps growing. This operator has to consider the coming 3G technology, geography, economic situations, different branding strategies and more – all as a matter of daily business.
Young urban people are driving the use of mobile phones in China. Kitty Ma and her boyfriend Leo Lee send up to 1000 SMSs per month. They frequently play mobile games but want them to be more advanced and easier to download.
An extensive recent report about the information and communication technology market in China offers a unique insight into the market there. The report shows for example that gaming is among the telecoms offerings facing strong demand today.
The Olympic Games are a key driver for new, innovative telecoms services and solutions. Athens 2004 was proof of that and Beijing 2008 will continue the trend. The Digital Olympics project has already funded a range of projects for an information and communication technologies solution for the city of Beijing.
